Advertising
ONLYWAY NEWS is read by Russian-speaking entrepreneurs and professionals in the United Kingdom — people looking for an accountant, a solicitor, a contractor, a hire or a customer. Advertising here is always labelled as advertising: we never dress it up as editorial.
Your first month is free. Places left: 10
We have only just opened, and we would rather show a result than describe one. The first 10 advertisers get any format from the rate card free for 1 month — no contract, no card, no obligation to continue. At the end of the month we send a report: impressions and clicks. If it works for you, you carry on at a price locked for 12 months, whatever the rates do afterwards.
Take a placeSidebar banner
Runs on every page: home, sections, articles and the board. An image or short video with a headline, one line of copy and a link.
ChooseVertical video banner on the home page
Plays when the reader scrolls to it, muted. The TikTok and Reels format — up to 30 seconds.
ChooseCard in the “Classifieds nearby” band
The wide band at the foot of the home page: photo, headline, two lines and your web address.
ChooseA line in our Telegram posts
Your line with a link goes out under every story in both channels, Russian and English.
ChooseSponsored article
A full piece about you: we write it, you approve it. Published labelled “Sponsored” and stays on the site for good.
ChooseEverything together
Sidebar banner, video on the home page, a card in the band and the Telegram line — as one package, a quarter cheaper.
ChoosePrices are final and include all taxes: nothing is added on top. Invoiced by ONLYWAY NEWS LTD. Listings on the classifieds board stay free for everyone, private individuals and businesses alike. Charities and volunteer initiatives serving the Russian-speaking community advertise with us free of charge, permanently.
Why advertising in news works better
In August 2026 DoubleVerify analysed campaigns from twelve advertisers on news sites — among them The Guardian, The Telegraph, the Associated Press and Euronews — and compared them with placements outside news.
cost per thousand impressions
cost per click
engagement next to editorial copy
Source: DoubleVerify, 26 August 2026.
The second thing worth knowing: on the long-run evidence from the Ehrenberg-Bass Institute and the work of Les Binet, the brands that grow are those whose share of voice is at least their share of market, and steady presence beats occasional bursts. That is why our discount rewards duration, not volume.
The discount applies to the rate card above and stacks with the free first month. Ehrenberg-Bass.
What we will not run
- Immigration advice without Immigration Advice Authority registration — that is a criminal offence, and the registration number must appear in the advertisement itself.
- Financial promotions without FCA authorisation: deposits, loans, investments, crypto (Financial Services and Markets Act 2000, section 21).
- Guaranteed outcomes in medicine, legal matters or visa applications.
- Terms that breach the Equality Act 2010, and prices that hide unavoidable add-on fees.
Where an advertiser is connected to the publisher we say so under the advertisement. We already do this for our own companies.