Advertising
ONLYWAY NEWS is read by Russian-speaking entrepreneurs and professionals in the United Kingdom — people looking for an accountant, a solicitor, a contractor, a hire or a customer. Advertising here is always labelled as advertising: we never dress it up as editorial.
Your first month is free. Places left: 10
We have only just opened, and we would rather show a result than describe one. The first 10 advertisers get any format from the rate card free for 1 month — no contract, no card, no obligation to continue. At the end of the month we send a report: impressions and clicks. If it works for you, you carry on at a price locked for 12 months, whatever the rates do afterwards.
Take a placeSidebar banner
Runs on every page: home, sections, articles and the board. An image or short video with a headline, one line of copy and a link.
ChooseVertical video banner on the home page
Plays when the reader scrolls to it, muted. The TikTok and Reels format — up to 30 seconds.
ChooseCard in the “Classifieds nearby” band
The wide band at the foot of the home page: photo, headline, two lines and your web address.
ChooseA line in our Telegram posts
Your line with a link goes out under every story in both channels, Russian and English.
ChooseSponsored article
A full piece about you: we write it, you approve it. Published labelled “Sponsored” and stays on the site for good.
ChooseEverything together
Sidebar banner, video on the home page, a card in the band and the Telegram line — as one package, a third cheaper.
ChoosePrices are final and include all taxes: nothing is added on top. Invoiced by ONLYWAY NEWS LTD. Listings on the classifieds board stay free for everyone, private individuals and businesses alike. Charities and volunteer initiatives serving the Russian-speaking community advertise with us free of charge, permanently.
Why advertising in news works better
In August 2026 DoubleVerify analysed campaigns from twelve advertisers on news sites — among them The Guardian, The Telegraph, the Associated Press and Euronews — and compared them with placements outside news.
cost per thousand impressions
cost per click
engagement next to editorial copy
Source: DoubleVerify, 26 August 2026.
The second thing worth knowing: on the long-run evidence from the Ehrenberg-Bass Institute and the work of Les Binet, the brands that grow are those whose share of voice is at least their share of market, and steady presence beats occasional bursts. That is why our discount rewards duration, not volume.
The discount applies to the rate card above and stacks with the free first month. Ehrenberg-Bass.
What we will not run
- Immigration advice without Immigration Advice Authority registration — that is a criminal offence, and the registration number must appear in the advertisement itself.
- Financial promotions without FCA authorisation: deposits, loans, investments, crypto (Financial Services and Markets Act 2000, section 21).
- Guaranteed outcomes in medicine, legal matters or visa applications.
- Terms that breach the Equality Act 2010, and prices that hide unavoidable add-on fees.
Where an advertiser is connected to the publisher we say so under the advertisement. We already do this for our own companies.
Book a placement
Terms of placement
The price
The price in the table is final. Nothing is added to it — no tax, no “service fee”, no charge for making the artwork. That is what the Digital Markets, Competition and Consumers Act 2024 requires: the full price up front, not at the end of the checkout. Invoiced by ONLYWAY NEWS LTD, company no. 12814523.
Payment is by invoice and bank transfer, before the placement starts. A month runs calendar to calendar: start on the 10th and it runs to the 10th of the next month.
How advertising is marked
Every placement is marked ADV with its own number, and the key sits next to it — “ADV marks advertising”. The UK advertising code (CAP Code, rule 2.1) requires advertising to be obviously identifiable, and we do not work around that. A sponsored article carries the label at the top of the text, not in small print at the end.
Advertiser links carry rel="sponsored nofollow" — search engines require it, and it protects both you and us.
What we ask of an advertiser
- Company name and registration number if you are a company.
- A licence number if the service is regulated: immigration advice — the Immigration Advice Authority, financial promotions — the FCA, employment agencies — under the 2003 Regulations.
- Confirmation that you are entitled to use the images and text you send.
- Substantiation for claims: “cheapest anywhere”, “visa guaranteed”, “20% a year” do not run without evidence.
Artwork
Send an image of at least 1200 pixels on the long side, JPG or PNG, up to 5 MB. Vertical video up to 30 seconds, MP4, up to 20 MB, muted on autoplay. No artwork? We will make it from your logo and copy, free. Changes after launch are free too, within reason.
Refusal and refunds
We may refuse a placement and refund the unused days. You can withdraw at any time and we refund the unused full days. If advertising did not run through our fault, we extend the placement by that time.
Editorial and advertising
Advertising does not shape what we write. An advertiser does not approve or preview our journalism — only their own sponsored piece. Where an advertiser is connected to the publisher we say so, in the block and in the register.
Reader data
We run no ad networks, we do not track readers across sites, and we pass no personal data to advertisers. Hence the format: a fixed slot at a fixed price rather than auctioned impressions.
How these prices are set
ONLYWAY NEWS has been publishing since 14 August 2020. We relaunched on a new technical platform with a refreshed editorial policy — and the price reflects that fresh start, not the size of the brand. We do not sell impressions by the thousand — that needs volume we do not yet have — we charge a fixed sum for a fixed slot. Exact audience figures come with the reply to your request, along with the invoice, unrounded.
Others in this market either sell banners for internal “promo credits”, where the sum in pounds is not immediately visible, or publish no prices at all and send a media kit on request. We put the rate card in the open and keep it on this page — you see the price before you speak to us.
For those who come first we lock the price for 12 months: the audience grows, your rate does not.
Placement number
Every advertising placement is marked ADV on the site and carries a permanent number — ADV A001, for example. Quote that number in an email and we know exactly which placement you mean: one message is enough to change the artwork, extend the run or take it down.
The list of placements itself is kept internally — it is our working document and is not published. What must be visible is the ADV mark on the advertisement, and it is on every one of them.