Free NFL giveaways at Trafalgar Square today: what you can get and how to enter

Today, 10 October, is the second and final day of NFL Experience London at Trafalgar Square. Official opening hours are noon to 7pm. Admission is free, but you cannot simply walk in: every visitor must register in the NFL OnePass app and generate a QR code for scanning at the entrance.

What can you get for free?

The NFL advertises opportunities to collect free Topps Flagship NFL packs and a free pack of McCoy's crisps after taking part in the Crunch Time Cam. The wording does not guarantee a gift for every visitor: giveaways depend on availability. The practical tip is to arrive near opening rather than just before 7pm.

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The mini NFL Flag field, coaching clinics, interactive challenges, Vince Lombardi Trophy display, a collection of 60 Super Bowl rings and the photo display of all 32 team helmets are also included in the free programme.

Do you need an American Express card?

No. It is not required for admission. American Express cardmembers are offered priority entrance lanes and other perks, subject to terms and availability. Everyone else can enter free with their NFL OnePass QR code.

What should you do before leaving home?

1. Download or update NFL OnePass.
2. Register for NFL Experience London 2026.
3. Save the QR code and charge your phone.
4. Bring as little as possible: visitors, bags and prohibited items are checked at the entrance.

Food and drink trucks are on site, but their products are not advertised as free and the NFL has not published a single price list.

How do you get there?

The address is Trafalgar Square, London WC2N 5DN. Charing Cross is the closest National Rail station, while Charing Cross and Leicester Square are nearby Tube stations. Check your route and any service changes with TfL before travelling.

How much are tickets for the 11 October game?

The free Trafalgar Square festival is not the game itself. Philadelphia Eagles play Jacksonville Jaguars at Tottenham Hotspur Stadium on 11 October, kicking off at 2.30pm BST. Official all-in prices, including compulsory fees, range from £79.13 to £280.65. A limited number of under-16 tickets cost £39.89 in category 9 or £106.93 in category 4. Buy only through the NFL link; the limit is six tickets per account.

If the game is outside your budget, today's NFL Experience offers a free way to see the trophy, memorabilia, mascots and sporting activities. No stadium ticket is required for the Trafalgar Square event.